How To Create An Account In Google Analytics

Google Analytics has become very much popular among the businesses that are on the look for tracking the traffic coming towards their website. It also helps them analyze how their website is performing among the website visitors. Thus this tool allows website owners to understand whether their website is providing the best experience for the website visitors or not.

Here is how an account can be created in Google Analytics.

Navigating to Google Analytics Website

Type Google.com/analytics/ in the browser
Click button denoted as ‘Access Analytics’
A new web page will be displayed that consists of a brief introduction of how the Analytics works
Select the ‘Sign Up’ button for creating an account
Users can either sign up with their own personal Google Account or can create a new Google account specifically for tracking the analytics data which users do not want to mix up with the personal Google account
Website or mobile app tracking

Navigate towards the top of the page and choose buttons that help you choose among either a website tracking or mobile app tracking.

Add account information

Users will have to provide some basic information to Google as a means to create a Google Analytics account.

These are the basic information that has to be provided.

An account name has to be entered
Navigate towards the ‘Setting up your property’ option and enter the website name and URL or app name
Select the industry that suits your website and the business that you are dealing with and also choose the time zone
Additional Details

Other details that has to be included in creating an account include,

Choose among the four data sharing options that can be enabled as well as disabled as per the user requirements
Users will have to navigate towards an admin page where in users can get the tracking ID for their website or mobile app
The implementation and changes in the analytics tags can be performed much easily using the Google Tag Manager website
An account can be then created and a container can be added
Here is how a tag can be inserted within the websites using Google Analytics and help the website owners to start monitoring the results regarding how the website is performing among the site visitors.

Tag insertion in websites

When a container is created, a tag would be displayed which has to be copied and has to be inserted in each of the web pages that needs to be tracked
The source code will have to be opened in order to insert the tags
The copied code can be then placed right below the opening tag
Navigate to the configuration page of the container and click the ‘Add a new tag’ link
Choose ‘Google Analytics’ from the product list
The tracking ID then has to be copied and pasted from the Google Analytics Admin page
Choose a Trigger for the tag
Click the ‘Save Tag’ button
Click ‘Publish Now’ to send the tag towards website and activate it
You will receive analytic reports after 24 hours and thereby can start monitoring the results

Gain High Exposure for Your Website With Link Exchanges

There are a lot of methods for a website to gain high exposure; one of them is through link exchanges. You can start by using your main keyword. For example, you will use “WordPress themes” as your main keyword as this is what your website is going to be about.

If you are going to do a Google search, you can type search terms such as “top WordPress blogs,” or you can type in your main keyword or different variations of that keyword.

The next thing you should do is to go through all of those results that popped up. Choose one on the list and then email the webmaster of that site to ask for links. After picking the most popular website, turn on your SEOquake or your preferred SEO tools and refresh that page.

You will then see these high value/high page rank websites. You are going to go through them all and look for some kind of contact page. Your aim is to look for ways to contact their webmaster. You can do a general enquiry, but if they have a links exchange option, then that would be much better.

If for example the site has a page for “prospective customers” or a “connect with us” option, fill in your name and your email address and then leave a message asking for links.

It is worth going to every single website or blog and looking for the webmaster’s name or something with which you can personalize the message you’re sending.

You’re going to get a higher chance of getting a reply or even building a link to your website. Keep in mind, though, that you’re not going to get a lot of people to reply to your request.

If you submit 30 requests, for example, you could only get 1 to 3 people who will reply. The important thing is that you are getting high quality links with this method.

In your request, you can ask for links exchange or a guest post opportunity. Guest posting might be the ideal method since you will be getting one-way links, but links exchange is just as effective. Aside from visiting websites, you can also go into somebody’s blog.

In the “about me” page, look for the blog owner’s information so you can contact them and ask for a links exchange or a guest posting opportunity.

This method requires additional effort but you’ll be surprised at how many people will reply back to you. Webmasters or blog owners will not think that you’re spamming them if they see you exerted the necessary effort in making a personalized response.

A vast majority of people won’t do these requests because it takes a lot of effort. Going through all those webpages and all those listings will take time.

Google Ranking Factors Overview

Google ranking algorithm
This is a short overview of the number of factors Google takes into consideration in their ranking algorithm. So, this is what actually is in this ranking algorithm.

Domain level link features aka “Domain authority” is the first ranking factor. You can think of the domain authority as all the links from other websites pointing to all pages of your website. As well as appreciating the content on your website (keywords) Google also cares about the relationships of other website with you site through linking to your pages. There are a lot of features in the Google algorithm on domain authority e.g. number of links, quality of the websites linking to your site, etc.

The second factor is page level link feature or “Page authority”. As opposed to domain authority which look at all links to all pages of your website, page level authority index is only looking at the page level.

Next on the list is page level keyword and content features aka “Keyword targeting”. This is all about your focus keywords. If your keyword is “mobile phone repair” you would probably make sure your website has the exact keyword phase you’re targeting. Because of Google topic modeling algorithm it is advised to also include topical variations of your chosen keyword. Topical variations are the connected or related keywords, in our case with the mobile phone repair these can be “screen”, “battery” or phone models or manufacturer names.

Page level, keyword agnostic features are another ranking factors. These include page loading speed, mobile friendliness, content uniqueness, size/length etc. If many people search for a specific keyword on mobile and you want to be found on search results you have to make sure your webpage is mobile friendly. Likewise if people are searching for an in-depth topic and looking for a latest specific study on the web and you want your website to feature in the search results your website needs to have a very specific page with a unique and relevant content.

Engagement, data query and traffic. This factor have been making a breakthrough, several years ago no one even considered it as one of the ranking factors. When I talk about engagement, traffic and data I mean things like pogo-sticking and query success.

Pogo-sticking is best described using an example. Let’s say you search a keyword on Google. After submitting your query Google displays a list of results. You then click on the first result in this list and go to the webpage but then immediately come back to the search list and click on the second result. What it indicated to Google is that the first result is not the best one because you did not spend time exploring it but instead came back and selected a different one. You need to make sure this does not happen with your website because this is a metric of a successful query or good experience which Google is paying close attention to.

Domain level, brand features. Another factor that Google likes to see. This includes direct visits, branded search, brand affinity. What is means is that Google looks at your domain and says “Okay, this domain is really connected to a particular topic… let’s rank them higher to this topic queries”. For instance, you might have seen many hotel reviews from TripAdvisor. So if you search for a holiday or hotel review you will often stumble upon and result from TripAdvisor. And after interacting with the TripAdvisor webpages, you add their brand name to your next hotel review search query. And what it tell Google is “maybe when people are performing the search without the brand attached we should be ranking this brand higher in our results”.

Similarity to the domain level, brand features, domain level, topic and keyword associations is a connection of your domain name with a specific topic or keyword. For example moz.com, an online marketing and SEO software provider, has a positive association with the keyword “SEO”. If you add to your queries this keyword moz.com webpages are most likely to be in the search results. This is because Google has a topic association with moz.com.

Moving on to the next factor, which is domain level, keyword agnostic features. Like the page level agnostic feature this factor is focusing on the domain level. Things like TLD extension, spam level, trust signals, traffic data are all elements of the domain agnostic features. TLD is top level domain, mywebsite.com, website.org and so on. Google would check things like is this domain flagged up a spam, is it registered in a way other trusted domains are, does it have contact information, etc.

Social engagement feature. This is the last but not the least important ranking factor. It is argued that this factor is not very important, though more and more recommendations from leading SEO analytics providers highlight its indirect role in the ranking algorithm. This factor includes tweets, Facebook, Google+ likes and shares.

What Is SEO and Why Is It So Common These Days?

In this era, everything has gone online. We believe that the internet can solve all of our problems within the wink of an eye. Businesses always try to make sure that their product and services come first when the relevant keywords are searched about them. The question here arises is how do they do that? This is what SEO is all about. Let’s find out more.

There is a strategy for that and it’s called SEO (Search Engine Optimization). Let me keep it simple for beginners. SEO is a process of improving a website rank such that when a relevant keyword is entered on any search engine, the optimized website does not fail to catch the eyes of the searcher.

From a business perspective, there are many benefits brought about by SEO. It can help businesses meet their goals by increasing sales. To make you more convinced about its benefits, let’s have look at the most important benefits of SEO.

Traffic Diversion

If the SEO tactics are applied rightly, it can help to divert traffic to your business website. This normally happens because of SEO content writing which emphasizes on specific keywords that people use to search using the search engines.

No Need to Pay for Ads

Another major benefit of using SEO is that it is a source of cost-effective marketing. If you are using SEO, then there is no need to pay for advertisements, especially if you are low on a marketing budget. It also helps in filtering out your target audience as it only brings those people to your website whose keywords match your product or service.

Edge over Competitors

People and search engines both will be able to find you more often if you have used SEO tactics for marketing purposes hence providing a competitive edge to your business. In other words, you can run circles around your competitors. This is what is of paramount importance to expand your business.

Relationship Development

If your website is optimized and people have started talking about it, this means that you are developing a connection with them. This can open new doors of advertising and promotional avenues for a business that contributes to sales and goodwill of a business.

In conclusion, it is now easy to understand that SEO plays a significant role in any marketing strategy. It is a tool that makes your business more visible on the web and ultimately leads to generating sales and growth of a company.

It also plays a vital role in increasing the consumer base of a business as more people are now attracted to an SEO optimized website. All marketers and business owners must be thinking that there’s no reason not to optimize their website.

In short, this was an introduction to SEO and why it’s so common these days. If you have a website and want to optimize it for search engines, we suggest that you follow a strategy to optimize your website or blog.

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